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News Services: Positioning Glasgow as one of Europe's most dynamic and diverse cities Glasgow: Scotland with style Glasgow City Marketing Bureau, 11 George Square Glasgow Lanarkshire G2 1DY Scotland Phone: 00441445550800 Fax: 00441415550810 Website First establishedin April 2005, Glasgow City Marketing Bureau (GCMB) has become a vitaltool in positioning Glasgow as one of Europe’s most dynamic and diversecities. Since its inception GCMB has proved its worth as the official place marketing agency for the city region and custodian of the Glasgow: Scotland with style brand. Followingthe brand’s launch in March 2004, in excess of 535,000 additionaltourists have visited Glasgow generating £62 million in local economicbenefit and delivering a 2% year-on-year increase in hotel occupancy. While thebranding campaign is central to GCMB’s activities, equally important isa structure, which allows it to deliver on the city’s aspirations. The organisation has a team of 43 people engaged in:
GCMBhas also been the recipient of a number of industry awards, whichdemonstrate the quality of work being produced across all its strategicbusiness units. Glasgow: Scotland with style isnow woven into Glasgow’s new economic strategy for the next ten yearsand the city’s new tourism strategy for 2007 – 2016 demonstrating aclear vote of confidence both in the brand and in GCMB’s ability tohelp deliver economic benefit for the city region. TheLeader of Glasgow City Council, Councillor Steven Purcell, is Chair ofGlasgow City Marketing Bureau, with Bailie Liz Cameron supporting himas Vice-Chair. GCMB’s CEO is Scott Taylor. Scottish ?: Yes Reciprocal link ?: No |
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